The pacy Brit flick, starring Colin Firth, Jeff Bridges, Mark Strong, Channing Tatum, Halle Berry, Julianne Moore and - bizarrely, yet amusingly - Sir Elton John - has enough key moments to put the evolved cinema experience through its gears.
If you recall the 7D cinema that used to be situated in Times Square Centre or have ever been to Disney Animal Kingdom theme park’s Bug’s Life 'It's Tough to be a Bug' attraction in Orlando, Florida, then you’re on the right track.
The sound system is powerful and among the special effects there are also blasts of air or ‘fog’ to accompany certain visuals, with jolts, pokes, wind, water and even scents from movies appearing as seats tilt and roll during adrenaline-inducing scenes.
Novo Cinemas has fully renovated and redesigned its cinema offering at DFC, which includes six new MX4D screens and concession counter – selling frozen popcorn that lets you breathe frozen smoke like an ice dragon among other treats - as well as e-kiosks.
Not that that is being encouraged, as far as we know.
MX4D costs from 90AED per ticket.
THE expanded Novo Cinema complex at DFC is also complimented by a secondary entrance with a dedicated F&B counter and additional E-kiosks.
FOR cinema timings, visit www.novocinemas.com