So the arrival of BFF – which stands for brew, food and friends - in the neighbourhood has proved to be something of a revelation.
And with areas such as Discovery Gardens and the emerging Al Furjan on its doorstep, the opening of BFF could prove a gold mine to its owners.
That said, BFF’s tempting craft brews, easy-going menu and numerous live sports screens – 23 to be exact - are also likely to draw clientele from beyond its postcode once the word is out.
Certainly it offers a significant space in which to grab a casual catch-up with friends, enjoy a game of pool or enjoy live music. And décor mixes urban textures with sports bar traits and some quirky murals, artwork and props.
An expansive terrace exploits the current cooler weather and there’s a strong nod towards families, not least via an enclosed play area equipped with toys, PlayStations and games.
Dishes include starters of roasted bone marrow, grilled halloumi, crispy calamari and sharing platters of cured meats, fish and cheese, alongside signature buckets and pots of Alaskan king crab, mussels and shrimps.
Beef stroganoff, chargrilled meats and burgers rank among the comfort food offering, while there are also salads and vegetarian and vegan options.
BFF also prides itself on craft beverages, with more than 80 to try from 20-plus countries, and a generous list of signature brew cocktails.
Elias Abou Rahal, CEO at BFF Management LLC, says affordability is at the heart his venture’s offering.
“My vision with the venue was to create a friendly new local for friends and families to visit, with value for money without compromising on quality,” he says.
And to underline that, BFF has recently introduced its Pots, Pans & Buckets Friday brunch, running from 1pm until 4pm - and on Tuesday’s runs its Deals for Heels Ladies Night, with five complimentary drinks and snacks for all ladies from 8pm until late.
Just make sure you know where your friends are sitting, as this is a place you can get lost in.
BFF is open daily, 3pm until 3am.
IT is located in Movenpick Ibn Battuta Gate, opposite Ibn Battuta Mall, in Jebel Ali.
FOR dining reservations call 052-177-7541 or email email@example.com
AND to stay up-to-date with BFF’s offers or new events, visit www.bffdxb.com or follow them at @bffdxb