But The City Brunch puts the focus firmly back on the stuff that matters, namely good food and refreshments in a family-friendly environment where you can really socialise.
However, there’s little chance of that happening at The Westin - Al Habtoor City which draws on the other hotel kitchens in the development - W Dubai and St Regis - to fuel a special culinary adventure.
On one side you have views of the Dubai Canal - elsewhere you get to watch some very busy chefs doing some inspiring work.
For The City Brunch acts like a taster board for the best that the Al Habtoor City hotel collection can offer, meaning 17 different food stations are on offer.
The team from J&G Steakhouse demonstrate why they’re in demand among city grazers by offering six different cuts of steak and a bewildering 30 sauces and eight mustards to accompany.
Elsewhere you will also find New York strip and moist short rib, plus potatoes prepared a dozen different ways, some exceptional mash of more than one type of spud, and sprouts your gran would take her hat off for.
Sticking with meaty goodness, there are barbecue bites from The Westin’s own pool lounge, Firefly.
And there’s some innovative sushi and sashimi from W Dubai’s signature Korean restaurant, Namu.
But the trick is not fill up too soon; the little and often missive applies here as there is simply so much to go at. Including a decorative bread section that also cries out to be photographed.
Salads, including Arabic mezze, also ease you in - and bodes well for the hotel’s iftar agenda. As does some of the finest shish tawook to cross our plate in a while.
The extravagant element extends to several different types of smoked salmon, plus extensive seafood choices, including French oysters and lobster.
If you still have space in your body after that, then 40 different types of dessert – some that are little short of works of art – beckon.
And then there’s the cold cuts and cheese selection on the other side of the lobby.
Among the latter, inspired imports include sheep milk cheeses Ossau Iraty, from France, and Italian L’Ulivo and Aceto and French Comte.
This section is also where you will find the more family orientated area, with music, invigilated games and activities – and a giant red cockerel.
And the little ones have their own buffet plied with healthy snacks and desserts.
After brunch the taxi can wait a little bit longer. With its cool industrial look, American gastropub Cook Hall, on the ground floor, serves craft hops, grape and short measures.
And for City brunchers, the first drink is free, followed by happy hour until 8pm.
Told you this was no ordinary brunch.
THE City Brunch happens every Friday, from 1pm-4.30pm
PRICES starts at AED250 for the soft drinks package, with a good value house beverages and sparkling wine option at a very competitive AED345. Kids aged five to 12 get to join in for AED135 (free for under fives).
CALL 04 435 5577 for reservations.