But you would be wrong...10 years worth of wrong, in fact.
As well as a full house of stalls and vendors, Times Square Centre will host demonstrations and workshops as it seeks to breathe a waft of fresh air into its tried and tested formula.
Miriam has rarely been busier than she has been in the run-up to the anniversary, not least as it follows the summer break.
But the Dutch native is excited for the future of a market fixture that she says showcases the often hidden talents of UAE residents.
“It’s not just about dollars, it’s about having time out. It’s a source of inspiration,” says Miriam, a felt maker who works with sheep wool and who remains an ArtE vendor herself.
“There are always new people coming. People like the continuity - same place, same guidelines. And even though we have been running for 10 years we still have artisans, about 10, from 2005 coming nearly every month.”
“At our first market we had 29 people, in September 2005,” recalls Miriam, who worked on the idea with fellow founder Paul Townsend, a silver jewellery and cufflink crafter who sadly moved back to the UK earlier this year.
“By December, at the Crowne Plaza on SZR, we had 79 vendors. Time Square Centre wasn’t even built then.”
While there were other events on in Dubai, ArtE was drawing creative types under one roof, giving them a chance to showcase their talents alongside like minded others.
“We had frequented the local markets before we started ArtE. They were so many disappointments or frustrations that one day we said ‘do you think we could do this?'
“Paul set up an MSN group and we networked a little bit and got our first meeting together, a brainstorming session with some vendors. ArtE came from that first meeting in June of 2005.”
“We felt with knowing what we need as artisans we could arrange a better thing,” says Miriam, who called upon her background in administration and management. “Paul didn’t want to be at a market with his handmade stuff, that he’d sweated over making in the evenings when his kids were in bed, and then find another vendor next to him who has imported from Indonesia and can sell work at a third of the price.
“He wanted to avoid this competition and so the ‘handmade in the UAE by local residential artisans’ rule and condition came.
“It was ‘I can do better for the artisans’. It was also ‘it has to be UAE made, so that we exclude the cheap imports and unfair competition and know what we are doing'.”
Thankfully, most vendors get the message and find a demand for their own goods. Some have made ArtE the foundation of a business and a few have leapt on to wider commercial success, such as Judith Hobby who now has a thriving boutique for her clothing designs.
Then there are the vendors who have unlikely day jobs but simply seek an audience for the product of their hobby and can earn some “pocket money” while doing it.
Prime examples down the years include the American helicopter pilot who designed industrial jewellery in his spare time and the Dubai Tram engineer who made kids cooking aprons. Then there is the factory boss who creates guitars out of old cigar boxes.
While the past 10 years has seen dozens of malls and thousands of new shops appear across the UAE – as well as other pop-up markets – Miriam still sees a big role for ArtE in shop-tastic Dubai.
“That is hugely lacking in Dubai because of the high cost of a premises, and licensing, so the market is a wonderful platform.
“We see people coming to the market because they want to be with like-minded people for a day. We see people who don’t want to be a mum or a housewife or corporate.
“We now also see young students coming into ArtE who are at design or fashion schools who are totally creative in their study and then come to ArtE to turn their product into a sellable item. The students are there to test to see if their product works.”
But when they do, they’re confronted with sometimes-unique souvenirs and a glimpse of a retail world off the commercial beaten track that has given Dubai its niche as a shopping destination in the Middle East.
For those on the other side of the table, ArtE can be a motivation to re-connect with a past skill or creative passion, a chance to mingle and network, a potential money-spinner or simply an opportunity to meet a dozen different nationalities in a bustling environment.
It’s a bit like a club - with retail benefits.
“I’m an emotionally tactile kind of person and speak to people and feel for people. I have grown with ArtE organically so I can sense what people need.
“People are at home making beautiful stuff...they come out and seek a return on their investment.
“And I am wanting people to do well because without them doing well, ArtE is not doing well.”
ARTE operates from noon-7pm this Friday and on September 25, October 9 & 23, November 13 & 27 and December 11. Admission is free.
FOR more information about vendors and future market dates, including additional pop-ups and RAK market days, visit www.arte.ae
FOLLOW ArtE on Twitter @arteuae and at www.facebook.com/ARTE
AND look out for MustDoDubai.com friend Fluke Imagery selling canvas photographs from the UAE and beyond at ArtE. For more visit: www.facebook.com/flukeimagery