For the first time since the buy-one-get-one-free incentives brand emerged 16 years ago, 2018 will be the first year the vouchers will not be physically published.
But that means even more technical input and content has been devoted to the mobile applications…
“The insights we get from app users means that we’ve been able to constantly adapt and improve our products based on their behaviour and preferences.
“This year we’re launching the best products yet, with more features than before - so there really are even more ways to save in 2018.”
The ENTERTAINER has no plans to drop its popular BOGOF model for restaurants, bars, attractions and leisure activities.
That means access to offers of up to 50 per cent off in relevant categories such as fitness, retail, everyday services and medical and dental clinics.
In an age when tracking activity is part of everyday life, one of the key features of the ENTERTAINER apps for those spying the product’s effectiveness remains the ‘savings made’ feature, which is both reassuring and sensible.
The ever-expanding incentives enterprise – it has 30 per cent more merchants for the 2018 products - is already known for the savings it brings in dining, activities, spas and beauty.
For not only does the app tell you the estimated saving of your most recent transaction, it compiles the collective savings for the year thus far – a great way of reminding yourself of the value of the product, but also an indication that you are either not going out enough - or have been having a very good time in the UAE courtesy of the app offers.
The Smiles initiative that allows you to acquire points as you redeem, and ‘buy back’ a voucher for some of your favourite outlets, has also proved a great feature. As has the ability to ‘ping’ offers to other ENTERTAINER users.
“With ENTERTAINER getaways we’re bringing our customers a seamless way to browse a huge range of exclusive hotel room rates and book directly from the ENTERTAINER app,” says Donna.
“Our popular ‘Hotels Worldwide’ offers still provide amazing value on a ‘Buy One Night Get One Free’ basis but now there is access to even more travel deals with added flexibility and convenience.”
ENTERTAINER Goods enables members to save up to 60 per cent and spend Smiles against a further discount on a selection of goods ranging from watches, action cameras and outdoor gear to fitness wear, women’s, men’s and kid’s fashion accessories and a variety of electronics.
Among the highlights for ENTERTAINER 2018 products is the arrival of new venues such as Lock, Stock & Barrel, CATCH, Ruth’s Chris Steak House, The Spa at The Fairmont Dubai and Trump International Golf Club – as well as pocket-friendly eats Burger Fuel and Hardee’s.
You’ll also find everyday services in there, with 50 per cent off the likes of Green Parking, Champion Cleaners – even dog pampering with Shampooch.
With medical and dental clinics there’s a 50 per cent discount on treatments, while with fitness you can grab 50 per cent off classes, packages and memberships.
Among some MustDoDubai favourites discovered this year and firmly in the apps mix for 2018 is the brilliant Folly by Nick & Scott, in Souk Madinat, Aji, at Club Vista Mare, The City Grill, at The Atrium, the refreshed BiCE at Hilton JBR, Espana, at Jumeirah Creekside, Ostro at dustiD2 in TECOM and the enduring Teatro, in Towers Rotana Dubai.
‘The ENTERTAINER’ app is available in English and Arabic for free download on iOS and Android.
Founded in 2001 by Donna Benton, the ENTERTAINER is the leading provider of incentive offers from well-known dining, leisure, entertainment, beauty and hotel brands across the Middle East, Asia, Africa and Europe. The app launched in 2013.
TODAY the ENTERTAINER offers 38 consumer products, and six B2B solutions, across 40 destinations in 15 countries and has more than 10,000 merchant partners globally.
DUBAI 2018 costs AED395 before November 30 (AED495 after), Fine Dining AED395 (then AED495), or both for AED750 (AED999 after Nov 30).
EARLY bird buyers also get a free product of their choice, from either Cheers Dubai 2018, Dubai Fitness 2018 or Dubai Body 2018. Purchase Abu Dhabi 2018 and receive either Cheers Abu Dhabi 2018 or Abu Dhabi Body 2018 gratis.
BUY through the app or visit www.theentertainerme.com