As the 2018 ENTERTAINER apps begin finding homes on our phones – and the early bird discount deadline expires this Thursday - what new features and merchants can you expect?
POOL YOUR RESOURCES: The sun has set on the ENTERTAINER book but the 2018 app includes a Bab Al Shams pool day
One of the largest slices of news to come out of the ENTERTAINER camp as it launches the latest products is the departure of an old one – the book.
For the first time since the buy-one-get-one-free incentives brand emerged 16 years ago, 2018 will be the first year the vouchers will not be physically published.
But that means even more technical input and content has been devoted to the mobile applications…
For the first time since the buy-one-get-one-free incentives brand emerged 16 years ago, 2018 will be the first year the vouchers will not be physically published.
But that means even more technical input and content has been devoted to the mobile applications…
While the Dubai-based company acknowledges that the cessation of a print version marks the end of one era, it also marks the beginning of a new data-driven digital one, says Entertainer Founder and Chairman Donna Benton.
IN APP AL FRESCO: Dusty's in DIFC is among those offering a 2-4-1 brunch and other dining delights in the 2018 edition
“As we’ve transitioned from print to digital we’ve learnt so much about our customers and how they like to use the ENTERTAINER,” she explains.
“The insights we get from app users means that we’ve been able to constantly adapt and improve our products based on their behaviour and preferences.
“This year we’re launching the best products yet, with more features than before - so there really are even more ways to save in 2018.”
The ENTERTAINER has no plans to drop its popular BOGOF model for restaurants, bars, attractions and leisure activities.
“The insights we get from app users means that we’ve been able to constantly adapt and improve our products based on their behaviour and preferences.
“This year we’re launching the best products yet, with more features than before - so there really are even more ways to save in 2018.”
The ENTERTAINER has no plans to drop its popular BOGOF model for restaurants, bars, attractions and leisure activities.
MODEL BEHAVIOUR: See this re-creation of the Grand Mosque with 2-4-1 passes to Dubai Parks & Resorts in the new app
However, it has made a move to offer percentage-based savings across some app categories to create more appealing offers and increase value for customers.
That means access to offers of up to 50 per cent off in relevant categories such as fitness, retail, everyday services and medical and dental clinics.
In an age when tracking activity is part of everyday life, one of the key features of the ENTERTAINER apps for those spying the product’s effectiveness remains the ‘savings made’ feature, which is both reassuring and sensible.
The ever-expanding incentives enterprise – it has 30 per cent more merchants for the 2018 products - is already known for the savings it brings in dining, activities, spas and beauty.
That means access to offers of up to 50 per cent off in relevant categories such as fitness, retail, everyday services and medical and dental clinics.
In an age when tracking activity is part of everyday life, one of the key features of the ENTERTAINER apps for those spying the product’s effectiveness remains the ‘savings made’ feature, which is both reassuring and sensible.
The ever-expanding incentives enterprise – it has 30 per cent more merchants for the 2018 products - is already known for the savings it brings in dining, activities, spas and beauty.
PERU VIEW: Aji is one of the must try newer restaurants in Dubai - and is now even cheaper to visit
And with the 2018 editions of the app now on sale – you have until November 30 to claim early bird discounts - the ‘savings made’ aspect will have many a loyal ENTERTAINER user convinced this is again an investment well worth making.
For not only does the app tell you the estimated saving of your most recent transaction, it compiles the collective savings for the year thus far – a great way of reminding yourself of the value of the product, but also an indication that you are either not going out enough - or have been having a very good time in the UAE courtesy of the app offers.
The Smiles initiative that allows you to acquire points as you redeem, and ‘buy back’ a voucher for some of your favourite outlets, has also proved a great feature. As has the ability to ‘ping’ offers to other ENTERTAINER users.
For not only does the app tell you the estimated saving of your most recent transaction, it compiles the collective savings for the year thus far – a great way of reminding yourself of the value of the product, but also an indication that you are either not going out enough - or have been having a very good time in the UAE courtesy of the app offers.
The Smiles initiative that allows you to acquire points as you redeem, and ‘buy back’ a voucher for some of your favourite outlets, has also proved a great feature. As has the ability to ‘ping’ offers to other ENTERTAINER users.
WORTH CELEBRATING: The recently upgraded to five-star JA Ocean View Hotel, on JBR, is among the hotel deals
One development worth shouting about…with the purchase of any 2018 product, ENTERTAINER members will also enjoy exclusive access to ENTERTAINER getaways – a new in-app booking engine which has exclusive rates at more than 550,000 hotels in 200-plus countries.
“With ENTERTAINER getaways we’re bringing our customers a seamless way to browse a huge range of exclusive hotel room rates and book directly from the ENTERTAINER app,” says Donna.
“Our popular ‘Hotels Worldwide’ offers still provide amazing value on a ‘Buy One Night Get One Free’ basis but now there is access to even more travel deals with added flexibility and convenience.”
“With ENTERTAINER getaways we’re bringing our customers a seamless way to browse a huge range of exclusive hotel room rates and book directly from the ENTERTAINER app,” says Donna.
“Our popular ‘Hotels Worldwide’ offers still provide amazing value on a ‘Buy One Night Get One Free’ basis but now there is access to even more travel deals with added flexibility and convenience.”
DONNA BENTON: The brains behind the ENTERTAINER which has been delivering savings for 16 years
And finally, regular users will not have failed to notice the arrival of the new e-commerce shopping feature in September.
ENTERTAINER Goods enables members to save up to 60 per cent and spend Smiles against a further discount on a selection of goods ranging from watches, action cameras and outdoor gear to fitness wear, women’s, men’s and kid’s fashion accessories and a variety of electronics.
Among the highlights for ENTERTAINER 2018 products is the arrival of new venues such as Lock, Stock & Barrel, CATCH, Ruth’s Chris Steak House, The Spa at The Fairmont Dubai and Trump International Golf Club – as well as pocket-friendly eats Burger Fuel and Hardee’s.
You’ll also find everyday services in there, with 50 per cent off the likes of Green Parking, Champion Cleaners – even dog pampering with Shampooch.
ENTERTAINER Goods enables members to save up to 60 per cent and spend Smiles against a further discount on a selection of goods ranging from watches, action cameras and outdoor gear to fitness wear, women’s, men’s and kid’s fashion accessories and a variety of electronics.
Among the highlights for ENTERTAINER 2018 products is the arrival of new venues such as Lock, Stock & Barrel, CATCH, Ruth’s Chris Steak House, The Spa at The Fairmont Dubai and Trump International Golf Club – as well as pocket-friendly eats Burger Fuel and Hardee’s.
You’ll also find everyday services in there, with 50 per cent off the likes of Green Parking, Champion Cleaners – even dog pampering with Shampooch.
JOLLY AT FOLLY: One of the best new dining names of 2017, folly offers stunning food with a great terrace setting
On the fashion and retail front, you will find 'Spend & Save' offers from retailers including Magrabi, LIALI Jewelry, Steve Madden, Kurt Geiger and Time House while the Beauty & Fitness app tenders spas, salons, beach clubs and pool access on a BOGOF basis.
With medical and dental clinics there’s a 50 per cent discount on treatments, while with fitness you can grab 50 per cent off classes, packages and memberships.
Among some MustDoDubai favourites discovered this year and firmly in the apps mix for 2018 is the brilliant Folly by Nick & Scott, in Souk Madinat, Aji, at Club Vista Mare, The City Grill, at The Atrium, the refreshed BiCE at Hilton JBR, Espana, at Jumeirah Creekside, Ostro at dustiD2 in TECOM and the enduring Teatro, in Towers Rotana Dubai.
With medical and dental clinics there’s a 50 per cent discount on treatments, while with fitness you can grab 50 per cent off classes, packages and memberships.
Among some MustDoDubai favourites discovered this year and firmly in the apps mix for 2018 is the brilliant Folly by Nick & Scott, in Souk Madinat, Aji, at Club Vista Mare, The City Grill, at The Atrium, the refreshed BiCE at Hilton JBR, Espana, at Jumeirah Creekside, Ostro at dustiD2 in TECOM and the enduring Teatro, in Towers Rotana Dubai.
DUBAI GEM: New look BiCE is back on the app and well worth a visit for gourmet Italian fayre just off JBR
Other returning regulars are Q43 (Media One Hotel), Mazina (The Address Marina) and growing chains NKD Pizza, Little Bangkok and Shakespeare & Co.
DETAILS:
‘The ENTERTAINER’ app is available in English and Arabic for free download on iOS and Android.
Founded in 2001 by Donna Benton, the ENTERTAINER is the leading provider of incentive offers from well-known dining, leisure, entertainment, beauty and hotel brands across the Middle East, Asia, Africa and Europe. The app launched in 2013.
TODAY the ENTERTAINER offers 38 consumer products, and six B2B solutions, across 40 destinations in 15 countries and has more than 10,000 merchant partners globally.
DUBAI 2018 costs AED395 before November 30 (AED495 after), Fine Dining AED395 (then AED495), or both for AED750 (AED999 after Nov 30).
EARLY bird buyers also get a free product of their choice, from either Cheers Dubai 2018, Dubai Fitness 2018 or Dubai Body 2018. Purchase Abu Dhabi 2018 and receive either Cheers Abu Dhabi 2018 or Abu Dhabi Body 2018 gratis.
BUY through the app or visit www.theentertainerme.com
DETAILS:
‘The ENTERTAINER’ app is available in English and Arabic for free download on iOS and Android.
Founded in 2001 by Donna Benton, the ENTERTAINER is the leading provider of incentive offers from well-known dining, leisure, entertainment, beauty and hotel brands across the Middle East, Asia, Africa and Europe. The app launched in 2013.
TODAY the ENTERTAINER offers 38 consumer products, and six B2B solutions, across 40 destinations in 15 countries and has more than 10,000 merchant partners globally.
DUBAI 2018 costs AED395 before November 30 (AED495 after), Fine Dining AED395 (then AED495), or both for AED750 (AED999 after Nov 30).
EARLY bird buyers also get a free product of their choice, from either Cheers Dubai 2018, Dubai Fitness 2018 or Dubai Body 2018. Purchase Abu Dhabi 2018 and receive either Cheers Abu Dhabi 2018 or Abu Dhabi Body 2018 gratis.
BUY through the app or visit www.theentertainerme.com
