But after a transient and sometimes infrequent existence, the iconic Dubai clubbing ‘brand’ is enjoying life in its permanent address.
It’s been almost a case of ‘if it matters to you, you’ll find and follow it’.
So, in almost typical fashion it’s first permanent home is inside a discreet space at the rear of an Al Barsha hotel.
A fashionable black facade greets visitors and the hotel website gives no clues.
So far, so hidden away...